Change your mind
What behavioral science has to do with it, in conversation with Livya Howard-Bashar
What really changes minds? Hearing the same thing, repeated, from trusted sources.
There are six categories that help us think about behavioral change. rare.org is a great resource on working for change in coastal communities, and thinks about them as “levers” that can be pulled individually or together.
1_ Emotional Appeals _ using emotion to persuade is REAL; just ask Aristotle
rare.org
Fostering Sustainable Behavior, by Doug MacKenzie-Mohr
What behavioral science has to do with it, in conversation with Livya Howard-Bashar
What really changes minds? Hearing the same thing, repeated, from trusted sources.
There are six categories that help us think about behavioral change. rare.org is a great resource on working for change in coastal communities, and thinks about them as “levers” that can be pulled individually or together.
1_ Emotional Appeals _ using emotion to persuade is REAL; just ask Aristotle
2_ Social Influence _ leveraging behavior, beliefs and expectations of others
3_ Choice Architecture _ changing the context in which choices are made, and reducing friction to the behavior change
4_ Information _ providing information about what the desired behavior is, why it matters, and how to do it
5_ Material Incentives _ increasing or decreasing real or perceived costs, time, and effort for doing a behavior
6_ Rules & Regulations _ enacting rules that constrict or promote a behavior
rare.orgFostering Sustainable Behavior, by Doug MacKenzie-Mohr
